Airtable Marketing Trends Report

Despite investment in tooling and processes, marketers aren't operationally equipped to build customer experiences at scale, and they're punching in hours of manual work to make up the difference.

So the question is: why is it happening? And more importantly: how can we fix it?

Airtable recently surveyed 300 marketers about the systems, tools, and workflows they're using—and the challenges that persist. It also looked at possible solutions to improve agility and productivity.

Check out this report to learn how:

  • Demands for production agility are increasing
  • Teams are bearing the brunt of broken processes
  • Poor flow of information is hobbling decision-making
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  • Release Date: May 24, 2021
  • Sponsor: Airtable
  • Topic: Customer Experience, Marketing Strategy
  • Price: $0


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Airtable is an app platform that enables teams to build workflows that modernize their business processes. More than 250,000 organizations, including more than half of the Fortune 1000, use Airtable's visual, flexible tools to customize workflows that meet their exact needs, whether they're creating blockbuster movies, designing running shoes, distributing life-saving vaccines, or anything in between.