Using B2B Data to Put Customers at the Heart of Your Marketing

Having good data about your company's customers is certainly a boon to your marketing team. But good data is not the same as the right data.

When you have the right data—and you use it well—you can gain game-changing insights that help you understand the "who" behind your customers. This puts your marketing team way ahead of the game and lets you run powerful, high-impact campaigns.

Check out this guide to learn how applying data can lead to big wins in these areas:

  • Creating an ideal customer profile
  • Website personalization
  • Email marketing
  • Lead processing and routing
  • Journey marketing
Rate this


  • Release Date: May 24, 2021
  • Sponsor: Clearbit
  • Topic: Marketing Strategy
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the report.


By registering for this report or guide, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

Please check the box to continue.



Clearbit is the always-on B2B Growth Engine that enables you to generate, prioritize, and personalize marketing and sales interactions. Create demand, act on intent, increase conversion, and retain customers through every stage of the lifecycle, fueled by real-time data.