Question
Topic: Branding
How To Handle "sub-logos" For Programs
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We are an educational organization that also has a wide variety of programs one of our other departments puts together involving different types of leadership and professional development training for our members, and that department has created logos for each of those programs. There must be 5 or 6 different ones.
The problem is, while these programs fall under our organization, their logos and visuals typically don't reflect our organization's branding at all. In fact, each one was created individually, so they don't even hold together cohesively as a set of programs. Each one looks different from the other, with different colors, fonts, etc.
As we work to refine our branding strategy organization-wide, I'd love to find a way to make all of our program logos and visuals be more consistent AND have them all refer to and reflect our overall branding. Others in the organization think this approach is too limiting to the logos' visual "appeal" to have to be restricted in this way, whereas I see the situation as weakening our brand, which should take precedence over the "cool factor" of a logo.
Would love to get some additional feedback/opinions on this. How rigid should we be when developing this type of sub-branding? Should or organization's logo and name be a part of every training program we offer? Are there best practices for something like this to help ensure that "sub-logos" within an organization always look like they're still PART of that organization? Thanks so much for any insight.