Doubleheader Event: Campaign Execution & Measurement Best Practices


  • How to Execute Seamless Marketing Campaigns

    Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter time frames. However, when we're all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, especially when most teams are working remotely.

    With competitors racing to get their campaigns to market first, how can marketing leaders scale their campaigns and launch them on accelerated schedules without compromising quality?

    Join us for an informative webinar session on campaign-execution best practices.

    You'll learn how to:

    • Achieve internal alignment with strategic direction—and all the way through to execution
    • Gain visibility into the work being done, and why that's so important
    • Effectively collaborate at scale


    Jeremy Tippetts
    • Jeremy Tippetts
    • Director, Integrated Marketing
    • Workfront

    Jeremy leads the integrated marketing efforts for Workfront's key go-to-market campaigns. His mission is to provide a personalized and delightful customer experience. Prior to Workfront, he worked 15+ years at B2B agencies with brands like Intel, MasterCard, Salesforce, Symantec, and Verizon.

  • Modern Campaign Measurement Strategy and Tactics

    Every dollar counts, and time is money; and if you aren't contributing to the financial growth of your organization, then your efforts are being wasted. That's why data, and analyzing data to provide insights, is a crucial step for every marketing campaign.

    Analytics is a powerful tool that allows you to become more efficient with future campaign development and to feel more secure that the decisions you make are rooted in fact.

    In this session, we'll take you on an exploration of marketing campaign measurement—how to do it and how to capture the data you need.

    You'll learn:

    • What campaign measurement is and isn't
    • The marketing technology infrastructure you'll need to perform campaign measurement well
    • The three levels of campaign measurement
    • The top four things that go wrong in campaign measurement


    Christopher S. Penn
    • Christopher S. Penn
    • Co-Founder and Chief Data Scientist
    • Trust Insights

    Chris is a recognized thought leader, best-selling author, and keynote speaker who has shaped Google Analytics adoption, data-driven marketing, modern email marketing, and AI in marketing. He's a co-founder of the PodCamp Conference and a co-host of the Marketing Over Coffee podcast.


Christopher S. Penn

Christopher S. Penn is a co-founder and the chief data scientist of, a marketing and management consulting firm. He is a renowned keynote speaker and best-selling author who specializes in analytics, digital marketing, and machine-learning.

LinkedIn: Christopher Penn 

Jeremy Tippetts

Jeremy leads the integrated marketing efforts for Adobe Workfront. His passion is finding efficiencies and better ways of working, and he's discovered that having a marketing system of record is critical to enabling organizations of all sizes to reduce time to market and make the most of the people they have.


Sponsored by Workfront
Workfront is the platform for enterprise work management. It effortlessly connects people and teams and allows you to see and analyze factors like resources and outcomes. Workfront has helped thousands of companies, including Cisco, Comcast, and Fossil, transform their business to increase revenue, improve customer experience, and reduce costs.
Rate this


  • Date: November 19, 2020
  • Sessions: 2 presentations by industry experts
  • Length: 45 minutes per session
  • Presenter: Christopher S. Penn, Jeremy Tippetts
  • Sponsor: Workfront
  • Topic: Marketing Management, Marketing Strategy, Measurement & Analytics
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.