Top 3 Keys to Unlock Revenue Operations Value

Pivotal to their company's growth strategy, revenue operations teams are being challenged with increasing responsibility and limited resources to lay the foundation for operational success. Now more than ever, executives across the board realize the importance of data to deliver on their business goals. However, McKinsey Digital reports* that 32% of operations professionals spend a significant amount of time on non-value-added tasks due to lack of data quality and availability.

How can you spend less time on manual tasks, and more time on strategic cross-organizational functionally, and accelerated, data-driven marketing activation? In other words, how does Revenue Operations drive better value?

Join Dun & Bradstreet Marketing VP Nipul Chokshi and guest speaker Steve Scotkin, Sr. director of marketing technology at Thomson Reuters, to discuss how revenue operations teams are generating value out of their operations models.

In this session, you'll learn how the following are keys to efficiency, focus, and growth:

  • Connected data
  • Channel orchestration
  • A single source of market truth

*McKinsey Digital: Designing Data Governance That Delivers Value


Steve Scotkin

Steve Scotkin is Sr. director of enterprise marketing technology at Thomson Reuters, where he's driving the company's digital transformation through an end-to-end martech and data strategy. His prior experience includes tenures at Microsoft and Oracle in marketing ops leadership roles.

Nipul Chokshi

Nipul Chokshi is VP of marketing for Dun & Bradstreet sales, responsible for integrated marketing, product positioning, and sales enablement. Prior to Dun & Bradstreet, Nipul built and ran the solutions marketing and sales enablement functions at Yammer.


Sponsored by Dun & Bradstreet
Dun & Bradstreet, the global leader in commercial data and analytics, enables companies around the world to improve their business performance. Its Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses.
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  • Date: December 10, 2020
  • Length: 45 minutes
  • Presenter: Steve Scotkin, Nipul Chokshi
  • Sponsor: Dun & Bradstreet
  • Topic: Account-Based Marketing, Marketing Management, Marketing Strategy, Martech, Measurement & Analytics
  • Price: $0


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