How to Achieve Loyalty & Growth Through Customer Experience Excellence

Creating and sustaining excellence in customer experience (CX) is easier said than done. Many marketers rely on Net Promoter Score (NPS) to measure customer experience, but low switching costs and competitive markets require businesses to go beyond NPS. So, what metric should marketers use to track, measure, and forecast CX to better achieve loyalty and growth?

Join us to learn:

  • How NPS can blind you to valuable opportunities
  • Which single KPI forecasts loyalty and new-business growth
  • How you can craft customer experiences that resonate, no matter what you're offering

THIS WEBINAR FEATURES:

Alycia Volpe

Alycia Volpe is CMO at The Cipher Brief, the go-to platform for national security analysis. Previously, Alycia led marketing for one of the nation's largest healthcare staffing firms. She also produced stories for national news, earning numerous awards.

Rate this

KEY DETAILS

  • Date: April 20, 2021
  • Length: 45 minutes
  • Presenter: Alycia Volpe
  • Topic: Customer Experience, Marketing Strategy
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.

TERMS & CONDITIONS

By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.