How to Craft a Marketing Strategy That Gives You a Sustainable Advantage

Marketing strategy is a long-term view, focusing on the market with the goal of gaining a sustainable advantage over the competition. For instance, does your business truly know where its market competitors come from—and is it poised to succeed well into the future?

In this webinar, the founder of MarketingProfs will walk through strategies for growth and managing product lines. He'll explain market evolution and how marketing should adapt to each evolutionary stage—including how and why to game out competitors and think about differential advantages.

Join us to learn how to:

  • Apply a new way of understanding your market and growth strategies
  • Think about your competition and where new market entrants are likely to come from
  • Get a clear picture of whether your company is positioned to keep out competitors


Allen Weiss

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.

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  • Date: June 15, 2021
  • Length: 45 minutes
  • Presenter: Allen Weiss
  • Topic: Marketing Strategy
  • Price: $0


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