Social Media Marketing Strategy: How You Can Succeed in 2022

Social media user growth is slowing, making it critical for marketers to understand users' shifting patterns among the five major social networks. (Global growth is expected to plummet to 2.9%—the lowest rate since 2009—according to a recent eMarketer report.)

Join Tinuiti's VP of Paid Social Avi Ben-Zvi to learn what successful marketing leaders need to think about—and do—in 2022 as social platforms evolve and users diversify their platform use.

You'll discover:

  • The importance of social channel diversification
  • New forms of social media measurement
  • Top trends and themes for the upcoming year
  • Meta/Facebook strategies in a "post-privacy" world


Avi Ben-Zvi

Avi Ben-Zvi is the VP of the paid social team at Tinuiti, focusing on driving strategic growth and helping new clients achieve their business goals with paid social. Avi has worked with a diverse roster of F500 advertisers with budgets upward of $60 million per year, including Johnson and Johnson, Budweiser, and Mercedes.


Sponsored by Tinuiti
Tinuiti, with $3 billion in digital media under management and 1,000+ employees, is the largest independent performance marketing firm across streaming TV and the triopoly of Google, Facebook, and Amazon. With expert knowledge in search, social, mobile apps, CRM & email marketing, and more, Tinuiti offers both strategy and channel specialization. Solutions are delivered using GAMMA, Tinuiti's performance planning framework, and enabled by Mobius, a proprietary suite of marketing intelligence and media activation technology.
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  • Date: March 10, 2022
  • Length: 45 minutes
  • Presenter: Avi Ben-Zvi
  • Sponsor: Tinuiti
  • Topic: Marketing Strategy, Social Media Marketing
  • Price: $0


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