Supercharge Your Strategy With Content Syndication

In B2B marketing, finding the balance between effectiveness and efficiency is a relentless task. You want to deliver the best work possible, while staying on time—and on budget. But achieving that balance can be tough without a plan in place.

Enter: Content Syndication.

Join Abbi Tanton and Stacy McMaster as they break down the ultra-efficient benefits of content syndication—namely its ability to boost lead generation, brand awareness, and SEO performance all at once.

You'll learn:

  • The many ways content syndication works to support various marketing objectives
  • Best-practices for executing an efficient and effective content syndication program
  • Expert guidance on how to scale content syndication ROI


Abbi Tanton

Abbi Tanton is content marketing manager at DemandScience, where she helps teams craft content that tells the DemandScience story in new and exciting ways. She uses her expertise to push the boundaries of B2B content best-practices to show marketers that B2B content can be just as fun as its B2C counterpart.

Stacy McMaster

Stacy McMaster, VP of global customer experience at DemandScience, builds high-touch customer service strategies to create long-lasting partnerships. She joined the B2B data and demand generation industry seven years ago and has since scaled the customer experience organization at DemandScience into the global team it is today.


Sponsored by DemandScience
DemandScience is a global B2B data company that partners with customers to upgrade their pipeline. Our accurate data and predictive insights enable sales and marketing professionals to identify, activate, and convert the right buyers at the right time to achieve growth goals.
Rate this


  • Date: January 26, 2023
  • Length: 45 minutes
  • Presenter: Abbi Tanton, Stacy McMaster
  • Sponsor: DemandScience
  • Topic: Marketing Content, Measurement & Analytics
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to continue.


By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.