Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth

We rely on data to make smarter, more strategic decisions... faster. And that's just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value.

Join marketing ops visionary Laura Patterson for a hands-on, interactive session.

She'll explain why the marketing ops team is one of the most important in your organization. And she'll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023.

You'll learn:

  • Five key responsibilities of today's marketing ops function
  • Four primary benefits of effective marketing ops
  • The Circle of Traction framework and Marketing Ops' place in that framework


Laura Patterson

Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and she has been recognized for her thought leadership, winning numerous industry awards.

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  • Date: March 21, 2023
  • Length: 45 minutes
  • Presenter: Laura Patterson
  • Topic: Marketing Management, Measurement & Analytics
  • Price: $0


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