Optimize Your Marketing Spend With First-Party Data

On average, just 2% of the visitors who make it to your site from a marketing campaign are going to convert into a lead.

That leaves most of your time, money, and effort on the table.

All but wasted.

But there IS a way to change that.

Drift's digital marketing experts will show you how to use your website data to create personalized experiences that optimize your marketing spend and drive higher ROI.

You'll discover how to:

  • Determine who's visiting your site and what they're looking for
  • Turn that website data into personalized experiences for your visitors
  • Then use that personalization to better prioritize and optimize marketing spend


Caitlin Seele

Caitlin Seele has built and led marketing teams at high-growth B2B companies for more than nine years. She's the director of revenue marketing at Drift, where she leads revenue strategy, demand generation, digital strategy, and sales and marketing alignment.

Jen Lo

Jennifer Lo leads campaign operations at Drift. With 6 years of marketing operations experience, she believes a healthy mix of psychology, data, and automation is the best concoction for an effective campaign.


Sponsored by Drift
Drift, the Conversation Cloud company, helps businesses personalize experiences that lead to more quality pipeline, revenue, and lifelong customers. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue.
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  • Date: May 18, 2023
  • Length: 45 minutes
  • Presenter: Caitlin Seele, Jen Lo
  • Sponsor: Drift
  • Topic: Advertising & Promotions, Measurement & Analytics, Websites
  • Price: $0


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