Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition

Marketing automation drives your demand-generation engine. ‌But according to a recent study, only ‌one in four businesses is fully utilizing the power of their marketing automation platform!

Don't risk stalling out while your competitors zip by on the demand-gen superhighway.

Join Act-On to discover how to fine-tune your marketing automation platform and make that pipeline hum.

You'll learn how to:

  • Fully integrate your tech stack so no leads fall through the cracks
  • Go from simple lead scoring to qualifying, predicting, and increasing conversions
  • Use automated experiences that show prospects a compelling road forward—and why that's so vital to do


Jeff Day

Jeff Day is Senior VP of marketing at Act-On and has 25+ years of experience working on go-to-market teams and managing all functions of marketing. He's passionate about building highly productive teams and driving growth in tech companies.

Mike Felix

Mike Felix is a solutions consultant and sales engineer at Act-On Software. A former engineer for Lockheed Martin and NASA, he brings a decade of experience helping marketers learn that marketing and sales success shouldn't be rocket science.


Sponsored by Act-On
Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle—allowing marketers to build smart and effective programs to grow their businesses and generate higher customer lifetime value.
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  • Date: June 29, 2023
  • Length: 45 minutes
  • Presenter: Jeff Day, Mike Felix
  • Sponsor: Act-On
  • Topic: Demand Generation, Martech, Measurement & Analytics
  • Price: $0


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