AI-Powered Personalization: Crafting the Customer-Centric Future

One-size-fits-all B2B marketing is dead.

And the future is customer-centric, engaging, and highly personalized.

But how do you get there?

Join Drift's Ottavio Dattolo (senior global demand generation manager) and Caitlin Seele (director of revenue marketing) as they plunge into the dynamic world of AI-driven personalization.

Discover the profound impact of AI personalization for connecting with your customers.

In this webinar, you'll learn how to:

  • Reshape your customer engagement using AI personalization
  • Create seamless experiences for your prospects at every stage of their buying journey
  • Identify new AI tools and innovations that will continue your personalized marketing efforts into the future


Caitlin Seele

Caitlin Seele has built and led marketing teams at high-growth B2B companies for 9+ years. She's the director of revenue marketing at Drift, where she leads revenue strategy, demand generation, digital strategy, and sales and marketing alignment.

Ottavio Dattolo

Ottavio (Tav) Dattolo is a senior global demand generation manager at Drift. He is a dedicated marketer with a flair for crafting inventive and original concepts. His expertise lies in demand generation, campaign planning, and marketing AI.


Sponsored by Drift
Drift, the Conversation Cloud company, helps businesses personalize experiences that lead to more quality pipeline, revenue, and lifelong customers. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue.
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  • Date: December 7, 2023
  • Length: 45 minutes
  • Presenter: Caitlin Seele, Ottavio Dattolo
  • Sponsor: Drift
  • Topic: Customer Experience, Demand Generation, Artificial Intelligence
  • Price: $0


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