Sitting in on a PR meeting last week, I was pondering the thought of my internal consulting teams starting to blog and participate in social media when someone from across the room said Social media is more relative to the younger demographics we have in our organization.


Of course the more seasoned veterans of my team all pointed to me as the NON example of Social Media being age related (don't go asking me my age now). When I remarked .... "Social media isn't an age thing it's a lifestyle."
And I do believe that is true .... I think the adoption or lack thereof in some companies is because the more senior folks have now adopted the internet and social media rather than growing up IN the internet with social media all around them.
What's your view and how is the adoption of social media going in your organization? I would love to hear about it.

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Is Social Media for the Young... Or Is It More of a Lifestyle?

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ABOUT THE AUTHOR

Paul Dunay is director of global field and interactive marketing for Bearing Point (www.bearingpoint.com).