"Minter Dial's book gives you an actionable blueprint for a new way of looking at leading, starting with yourself." ―Ann Handley

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Entrepreneur and leadership expert Minter Dial (formerly of L'Oreal) wants to help leaders be more human and fulfilled while still delivering results for their organizations. That approach suggests that the painstakingly polished "personal brand" many people maintain might actually be undermining their ability to lead.

But telling someone to just "be yourself" isn't all that helpful. For leaders to get comfortable showing their "dents" in the workplace, more detailed advice is required, and Minter Dial's new book delivers. You Lead: How Being Yourself Makes You a Better Leader is based on the author's experience as an entrepreneur and running global brand Redken.

The book is loaded with tips and frameworks to help you become a better leader while embracing your imperfections.

These are some of the things Minter and I cover in this episode of the Marketing Smarts podcast:

  • How can you truly be yourself at work when we're all imperfect?
  • Why do we even need a new book on leadership?
  • What are the ingredients to high-performance leadership now, after the sweeping changes of 2020?
  • How do purpose and authenticity drive performance at work?
  • Is it better for organizations to be customer-first or employee-first?

We cover lots more, so listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.

This episode brought to you by Terminus and Adverity:

Terminus   Adverity
Leader of the account-based movement, Terminus helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform—powering high-performing go-to-market teams. We're proud to be helping over 1,000 customers on this mission. To learn more about how Terminus can help you grow your business, head to terminus.com.   Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in optimizing ROI of marketing spend. Adverity powers the marketing intelligence of some of the world's leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, SAP, and Forbes. To learn more or book a demo, visit adverity.com

"Marketing Smarts" theme music composed by Juanito Pascual of
Signature Tones.


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