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  • LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans.

  • How to Market Effectively in 2021: Integrate Performance and Brand Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to create branded content while simultaneously measuring performance and return.

  • How to Avoid the Biggest PR Mistake When Launching Something New

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • 10 Facebook Trends to Watch in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.

  • Are Host-Read Podcast Ads More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • The ROI Dilemma Marketers Face With Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy.

  • The Silver Lining to the Death of the Cookie: Better Measurement

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years, as Web browsers phase them out. But cookies have their drawbacks, and this article argues that marketers will be better off without them.

  • How to Find and Hire Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts.

  • The State of In-House Programmatic Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.

  • The Social Networks Used Most by B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog.

  • B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

  • Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it?

  • Five Powerful PPC Tips for SaaS Companies

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • US B2B Digital Advertising Forecast for 2020-2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, according to recent research from eMarketer.

  • Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.

  • How Marketers Can Protect Their Online Ad Dollars From Fraud

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    As more businesses increase their digital advertising efforts, fraudsters, scammers, and bots lie in wait. Some marketers are aware of the looming threats, but many aren't. The good news is that telltale signs of ad fraud can be spotted.

  • The Most Effective Marketing Tactics for Driving App Installs

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.

  • Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.

  • Would People Rather Watch an Ad or Share Their Email Address?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.