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  • Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Moments that lead to a mobile or digital action in a consumer's daily life may seem trivial, but they can hold large opportunities for brands. Those "micro-moments," as Google has termed them, occur when consumers turn to a device for a specific need, anytime and anywhere.

  • Top 10 Features of Mobile Apps for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.

  • How Much Time Do US Adults Spend on Mobile Each Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.

  • How to Adapt: Creating a Content Strategy for Mobile

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Content

    In this PRO seminar, you'll learn how to create device-agnostic content that reaches your target audience and achieves your communication objectives. You'll come away with strategies to tell even the most complex B2B sales story, or engage the most niche B2C consumers, with awesome content—on any platform!

  • Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love.

  • A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back?

  • Seven SMS Best-Practices and Tips for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and guide you on the path to good SMS marketing.

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Mobile

    Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization.

  • How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • Your Guide to Email-Open Statistics on Mobiles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.

  • How Email Marketers Can Profit From Users' Mobile Obsession

    Article

    CONTENT TYPE: Article | TOPIC: Email

    People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those mobile habits to better reach our customers.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Mobile

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • Which Mobile Messaging Channels to Use in Which Real-World Situations

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.

  • Seven Marketing Automation Predictions and Best-Practices for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.

  • Three Game-Changing Trends for Mobile Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Mobile

    2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.

  • 2017's Top 10 Digital Branding and Marketing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.

  • Mobile App Usage and Download Trends for 2016 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Mobile

    Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore.

  • Make Your Copy Mobile-Friendly

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away.