FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.

  • Google's Page Experience Update: What Every B2B Marketer Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? You can get the rundown here.

  • Interest in Marketing Tactics Based on Search Volume [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from Fractl and SEMRush.

  • The Great SEO Question: Is Backlinking Dead? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link profiles.

  • The Top 20 Content Marketing Hashtags, Topics, and Searches

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.

  • So You've Got Your Topic, Now Here's How You Create Content That Can Rank

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks.

  • Thought Leadership + SEO: Magnify Marketing Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Everybody wants to be a thought leader. But there's more to it than just creating some fancy content. How can you establish yourself or your brand as an authority while also boosting your SEO efforts? It starts with an understanding of the data and tactics you need to leverage.

  • Advanced Content Marketing and Optimization for B2B Marketers [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Move your B2B marketing from meh to amazing with explosive, beyond-the-basics content and search tactics. This presentation by Andy Crestodina was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Effective Link-Building for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.

  • How to Calculate the ROI of Your SEO Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.

  • The Most Effective Link-Building Tactics According to SEO Pros

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.

  • The Three Key Types of Influencer Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

  • B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

  • How to Increase Your Domain Authority by Building Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • In the Eye of the Beholder: How Google Evaluates Quality Webpages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • Ongoing Optimization: Updating Content and Defending Pages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There is always room for improvement. (Not you, you're perfect—your site.) In this lesson, you'll learn two ways you can optimize your site for search (and save time).

  • Identifying Topics and Keywords: Using Online Tools

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • How Search Engines Work: Breaking It Down (And Acronyms Too)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.