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  • How to Create Engaging Social Media Campaigns That Get Attention

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • The Ultimate Grammar Cheat Sheet for Writers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.

  • Seeking Inspiration: Four Steps to Being Creative on a Deadline

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?

  • What the Best SEOs Know About Keyword Research (And Four Tools They Use)

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • The Most Effective Number in Article Headlines [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.

  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

  • Nine Ways to Invite More Engagement With Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.

  • How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

  • 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.

  • Ghostwriting Blog Posts for Sales Reps? Read This First.

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

  • How a Blog Can Help You Build a Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.

  • A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.

  • 15 Tips to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!

  • Email Subject Line Length: Is Brevity Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.

  • In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.

  • The Modern Press Release: Two Don'ts and Three Do's

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

  • Boost Your Email ROI by Improving Your Copy's Readability

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.