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CONTENT TYPE: Course | TOPIC: Management

Aligning sales and marketing can save money and, in the end, make money. These eight lessons will show you the steps.

CONTENT TYPE: Course | TOPIC: Public Relations

Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.

CONTENT TYPE: Course | TOPIC: Demand Generation

So you've created awareness, filled the top of your funnel, and captured some pretty attractive leads (if you do say so yourself). Now you just need to nurture those leads and keep the party going. Here's how.

CONTENT TYPE: Course | TOPIC: Branding

As marketers, our role as storytellers is vital. The stories we tell our clients, our market, and other audiences help them form beliefs about us and connect with our brand. Now's the time to make our stories mean something (and achieve something) more.

CONTENT TYPE: Course | TOPIC: Demand Generation

There's more magic to creating great lead nurturing than a series of well-timed emails. While that's a good start, you need to understand your target customers if you want to know what to say to them (and when) in order to win more of them over.

CONTENT TYPE: Course | TOPIC: Management

If your marketing strategy sets your goal posts, your marketing plan defines how you're going to get there. It's a whole lot more than your individual tactics and execution details.

CONTENT TYPE: Course | TOPIC: Management

You might achieve limited success with an occasional tweet or email blast, but comprehensive campaigns (well-researched, focused, and detailed) yield greater success over time across multiple platforms.

CONTENT TYPE: Course | TOPIC: Branding

Terrible presentations. You've seen them. You've probably even created them. But "Death by PowerPoint" isn't going to win you any fans (or customers or accolades from your boss's boss). It's time to step away from the click-click-boring and deliver something compelling.

CONTENT TYPE: Course | TOPIC: Social Media

Want to create a social media program that works? From establishing goals to evaluating results, use these six vital steps to create and execute a winning plan.

CONTENT TYPE: Course | TOPIC: Marketing Strategy

Primary research. Secondary research. Mounds (and mounds!) of existing internal data. Market research is big business and there's a reason why: it's vital if you want to shape your strategy and prioritize what's actually important to your business.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Discover what your customers are actually experiencing as they travel through their journey with your brand.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Customer journey maps should drive results! You'll learn to define these outcomes and assign appropriate KPIs to deliver on them.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

A map is all about getting somewhere! In this lesson, you'll determine the goals of both your brand and your customers.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Each customer's journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Your customer's journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer's point of view.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer's perspective.

CONTENT TYPE: Master Class | TOPIC: Customer Experience

Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.

CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience

Your journey map will show you where improvements are needed. In this lesson, you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.