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CONTENT TYPE: Article | TOPIC: Event Marketing

Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

CONTENT TYPE: Article | TOPIC: Marketing Content

You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.

CONTENT TYPE: Article | TOPIC: Demand Generation

To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.

CONTENT TYPE: Article | TOPIC: Demand Generation

Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

CONTENT TYPE: Article | TOPIC: Demand Generation

This article explores what entry points are and how to successfully use them to get people signed up and into your database.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

CONTENT TYPE: Article | TOPIC: Demand Generation

This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.

CONTENT TYPE: Article | TOPIC: Marketing Content

Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

CONTENT TYPE: Article | TOPIC: Marketing Content

Your company's reputation doesn't rest on products and services alone. People like to support brands they can relate to, and a video telling your company story is the perfect way to draw them in.

CONTENT TYPE: Article | TOPIC: Demand Generation

This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.

CONTENT TYPE: Article | TOPIC: Demand Generation

The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

CONTENT TYPE: Article | TOPIC: Marketing Content

Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

CONTENT TYPE: Article | TOPIC: Marketing Content

Your case studies are probably boring, but don't panic. It's not the cases that are the problem; it's the way you're presenting them. Fix it with this four-step cure.