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  • Measuring the B2B Customer Journey: Bryan Semple on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Private equity/startup go-to-market executive Bryan Semple shares insights on marketing measurement and the B2B customer journey, focusing on how modern marketers can measure the impact of their efforts.

  • The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

  • Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.

  • How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area.

  • Content, Conversions, and Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    In this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors.

  • Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.

  • Seven Tips for Generating Social Content Through Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.

  • How to Seize the Untapped Mobile Opportunity in 2016

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing.

  • Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making your audience care is relevance.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Take 10: Shed Light on Email Traffic With Google Analytics

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

  • Case Study: Reframe Your Media Strategy to Identify and Engage New Audiences

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    In this PRO seminar, we'll explain how GAF Roofing redefined their media and branding strategy to engage a new audience and re-engage their traditional audiences through social, PR, television, video, and more. You'll learn how to tailor your approach to capture the attention of a shifting customer base as well as gain insight on how to update both your messaging and media to increase loyalty and engagement.

  • Take 10: How to Make Your Graphs and Charts Effective Communication Tools

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Measurement & Analytics

    In just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes.

  • Take 10: How to Strike a Balance Between Analytics and Creativity

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Strategy

    In just 10 minutes, you'll learn the top two skills an artist and a scientist must possess and how they mesh together to deliver sales and profitability to your business.

  • How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.

  • Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.