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  • Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.

  • The Path to Finding Your Ideal Ad Creative

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.

  • 10 Ultimate Browser Extensions and Digital Tools for Growth Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    For successful growth marketing, PR, and promotions, today's marketers need digital tools, including browser extensions, to bring their marketing communications strategy to life. Check out these top digital tools and Chrome extensions.

  • 10 Effective Tactics for Promoting Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.

  • LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.

  • Is the Fight Against Bot Ad Fraud Succeeding?

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA).

  • Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Brand safety is being redefined by consumers. Marketers today need to look beyond just making sure their ads don't appear in controversial contexts. Brands' usage policies, partnerships, and even political campaign contributions are now in play. Here's advice on how to keep your brand safe.

  • The Online Platforms With the Greatest Amount of Offensive Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media

    Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • Top 4 Reasons SMBs Should Use Paid Search

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

  • Agency Pricing Trends for Paid Search Services

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.

  • Six Tips for Getting the Most Out of Your Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Relationships are hard work—full of ups and downs, twists and turns. The relationship between client and marketing agency, too, requires TLC. Finding and keeping the right one is vital. Here's how you can cultivate a lasting, meaningful relationship with your marketing agency of choice.

  • Innovative Business Models for Digital Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Media strategies need to remain agile and democratized in a world saturated with digitized media formats and emerging tech trends. What are the business models that can ensure success with digital media now and in the future?

  • The Key to Effective Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • Five Steps to Take Before You Launch a Digital Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When planning a digital marketing campaign, you have to make sure it will be successful and you'll be using your budget optimally. Take these five important steps before launching your campaign so you don't waste money or time.

  • How Local Businesses Should Be Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It happens at the start of every year:Local businesses are eager to activate their marketing plans; but, after a busy holiday season, even the most experienced marketers can be overwhelmed. Here are some simple steps to get going and stay on track in 2019.

  • Context Is Everything: Language and Voice in Marketing Messaging [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • Marketers Beware: #BadStockPhotosOfMyJob

    Article

    CONTENT TYPE: Article | TOPIC: Content

    A hashtag is making the rounds on Twitter, and it's one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails.

  • Context Is Everything: Consumer Behavior [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it.

  • Super Distracted: What Consumers Do During the Super Bowl [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, according to recent research from AdColony.

  • 13 Psychological Pricing Hacks to Increase Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Thinking hard about how your approach to pricing impacts conversions and sales? When applied with know-how and finesse, the right psychological pricing tactics can turn your customers’ brains into buying machines. Well, almost. Here's how to put the basics of "price psych" into action.