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  • How to Build an Outstanding Marketing Team: A Seven-Step 'People Strategy'

    Article

    CONTENT TYPE: Article | TOPIC: Management

    You can come up with a marketing strategy that impresses the C-suite, but if you don't have the right people to execute it, your hard work will have been wasted. So how do you attract and keep great marketers who work at their full potential? A people strategy.

  • Flextime Can Transform Workplace Productivity (Post-Pandemic) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management

    When we head back to our offices once the pandemic that's disrupted our business and personal lives is over, many of us will have grown accustomed to working from home—on our own schedule. For most of us, continuing to work from home won't be an option. But flextime could well be.

  • Before Implementing an Employee Advocacy Program, Do These Three Things

    Article

    CONTENT TYPE: Article | TOPIC: Social Media

    Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.

  • Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What must marketers think about today to ensure they and their companies are performing better than ever 10 years from now? Here are five ways to future-proof your career and ensure your company's success.

  • Balance and Boundaries: Bring the Best of Yourself

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Management

    Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.

  • Five Psychological Threats to Businesses (And How to Handle Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management

    How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in mentally and emotionally healthy place? And should that really be a business concern?

  • The Average Age and Tenure of C-Suite Executives

    Chart

    CONTENT TYPE: Chart | TOPIC: Management

    Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources officers, according to recent research from Korn Ferry.

  • The Habits of Highly Effective Leaders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Management

    You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss.

  • Upskilling: How Professional Development Can Improve Company Performance and Employee Retention

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Investing in your team's skills and know-how can help improve your company's performance and create an impressive talent pool for future openings in your organization. Encourage professional development to reap the benefits of having loyal, motivated, and skilled employees.

  • Remote Marketing Teams: Benefits, Challenges, and Five Tools to Keep Them Synced

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Allowing employees to work some or all of the time outside your offices offers tangible business benefits, but also challenges related to communication, collaboration, and management. These lesser-known tools can help you mitigate the challenges and reap the benefits of remote teams.

  • Get Your Resume Together, It's 2020: The Must-Have Skills of Today's Marketing Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Career Management

    If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know.

  • The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management

    Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.

  • The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Business travel—seeing the world and enjoying great food—is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.

  • Marketing Jobs: Firms' Hiring Plans for the First Half of 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, according to recent research from The Creative Group.

  • The Evolving Role of the CMO (And All Marketers): Five Guiding Principles

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world.

  • What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Management

    Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from Simply Hired.

  • A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging every year—every month, week, and day. But there's much to be thankful for.

  • Productivity Lessons From Bill Gates: How to Do a 'Think Week' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Management

    Our workdays are in a permanent state of tug-of-war between deadlines and distractions, waged on a battlefield of meetings, projects, and campaigns—and planning, managing, and creating... Can we learn from how Bill Gates recharges and refocuses?

  • Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Management

    John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.

  • Five Extra-Powerful Ways to Build Authority With Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.