FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Do Most B2B Marketers Gate Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.

  • A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast.

  • B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.

  • Effective Content Types for Each Stage of the Buyer's Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.

  • Five Steps to Making an Excellent Explainer Video (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience.

  • Beyond Content Marketing: 10 Steps to Real ROI With Content Operations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs.

  • How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

  • Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.

  • Sales Cycle Stages: Creating the Perfect Pipeline [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    See Kenda Macdonald, CEO of Automation Ninjas and bestselling author of "Hack The Buyer Brain," Backstage (on-demand) to learn how the human brain works when making a purchasing decision—and how you can use that knowledge to create the perfect sales pipeline.

  • 15 Tools to Boost Your YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • Proven Techniques to Catapult Your Storytelling Skills

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Every company wants to tell a great story. But there's more to it than eloquent prose and fairytale-worthy endings. Harnessing the power of storytelling starts with identifying the most common mistakes and knowing how to create compelling narratives that work across platforms to reach your customers. Sponsored by Codeless.

  • The Ultimate Guide to Coming Up With Useful Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide—full of techniques, processes, tips, and tricks—will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more.

  • Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

  • How 'Tangential Content' Can Elevate Your B2B Company's Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • How to Use Video for Every Stage of the Sales Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue.

  • How to Make Product Videos That Actually Drive Sales (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.

  • Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations.

  • Listen While You Work: The Media Habits of Remote Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen.

  • How to Advance Racial Justice Within Your Organization

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.

  • The Content Crisis: How to Make Digital Your Difference

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Overwhelmed, marketers have little time to learn what the customer really wants, let alone produce the content that really speaks to people on a deep level. The result is a content crisis. But it's possible to create and connect content to the customer journey and lifecycle. And to do it at scale.