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  • How to Create the Right Amount of the Right Type of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There is such a thing as too much content. And if you're creating marketing content for its own sake (i.e., without a clear business need), you've taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right type of content.

  • SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic.

  • Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.

  • Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience.

  • The Perfect Pitch Is Possible With Presentation Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Building, editing, and sharing a compelling presentation isn't an easy task; it's not particularly cheap, either—because they're often one and done... But there's a way to develop engaging presentation assets that can be used over and over again.

  • A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Marketers today need to create content to satisfy potential customers' voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel—to ensure they meet potential buyers' information needs.

  • Creating Content? Make Sure You Have These Four Team Members

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Different companies have different methods and tools for content creation. What's important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for?

  • The State of Podcasting: Audience, Content, and Advertising Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.

  • 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.

  • Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them?

  • Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format are here to stay. Marketers and brands that invest in this trend will reap the rewards.

  • 10 Shortcuts to Gathering High-Quality Whitepaper Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Even the most complex material can be generated and fleshed out in simple ways—via straightforward processes—to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences.

  • 10 Email Subject Line Formulas to Skyrocket Your Open Rate

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn't get them to click. These 10 types of subject lines will get subscribers to open your emails.

  • Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Keyword research is one of—if not the most—crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done manually. So arm yourself with powerful keyword research tools: Check out these seven reliable (and free) keyword finders.

  • Six Reasons It's Time for Brands to Replace Stock Photos With User-Generated Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they're posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it's time to ditch stock photos.

  • The Biggest Deficiencies of B2B Content Marketing Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing.

  • Five Extra-Powerful Ways to Build Authority With Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This article is for ambitious marketers. If you're one, you know that publishing the occasional blog post, though worthwhile, isn't enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more—such as these five potent authority-builders.

  • Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help.

  • How to Create and Use Infographics for Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here's how to take advantage of infographics in your marketing efforts.

  • How Content Silos Are Stifling Your Omnichannel Marketing Strategy

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Consumers are using more devices and touchpoints than ever, so brands have adopted omnichannel marketing to meet the demand for cross-channel content. They have relied on martech, Cloud storage, agencies, and publishing tools. The result? Lots of content silos—which undermine your marketing. But you can eliminate them.