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  • A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming back?

  • The Most Popular Social Networks With Millennials, Gen X, and Baby Boomers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social.

  • Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.

  • How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more...

  • The Future of Healthcare Marketing: Lessons for All Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.

  • The Chief Content Officer Is Dead; Long Live Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the content team, and what skills should team members have?

  • Three Steps for Crafting More-Personalized and Better-Performing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketers strive to create content that not only speaks directly to their target audiences but also compels those audiences to take action. Easier said then done, of course. But these three steps can help.

  • Your Brain on Video: Use Emotions to Tell Your Brand Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're working with a video production agency or producing video in-house, it helps to understand the relationship between video content and the human brain—specifically, how we emotionally connect with visual imagery.

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • Five Questions to Answer When Creating a Video Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.

  • Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad.

  • Six Ways to Generate More (and More Creative) Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas.

  • The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.

  • How to Tackle the 4Ws of Marketing Content Creation With Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content.

  • A Visual History of Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.

  • Fix Your Funnel: 15 Things to Remove From Your Site Immediately

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP!

  • Seven Video and Social Media Marketing Calculations for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

  • How to Use Jargon for Good, Not Evil, in Your Content and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.

  • B2B Video Benchmarks for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.

  • Video Marketing: 10 Lessons From the Experts

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    If you’ve been paying any attention, you already know: video has taken over. Whether you're a complete newbie or a novice looking to improve—and grow—an existing program, our experts will help you put video into the marketing spotlight.