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  • How You Can Conquer These Three Negative Content Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.

  • How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.

  • The Selfie Strategy: Build Brand Loyalty Like a Kardashian

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    In this PRO seminar, you'll discover how getting 'scrappy' can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing re-thinks itself.

  • For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Websites

    Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.

  • Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.

  • B2B vs. B2C Content Marketing: Stuff You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

  • What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.

  • How to Elicit and Use Employee Stories in Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

  • Avoid Cliche Office-Scene Photos: Five Tips for Picking Images

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To find more dynamic and realistic office-setting photos, follow these five tips.

  • How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • MarketingProfs University: Establish Your Message Architecture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to prioritize communication goals—ideal whether you manage web, social media, or print collateral. We'll discuss how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave with the savvy to bring brand-driven content strategy techniques and thinking into your own work.

  • Four Tips for Turning Your Presentations Into Marketing Gold

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

  • How to Discover Engaging Content to Share on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.