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  • How to Take a Demand Generation Approach to Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • The Top Benefits of a Data-Driven B2B Demand Gen Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.

  • How I Closed a $1M Annual B2B Contract in Less Than 4 Months Using Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Are you creating content based on what you think your audience is interested in? Or is your content calendar guided by their actual questions, concerns, wants, and needs? Discover how to make content that speaks to your customers in a big way to close bigger deals in less time.

  • Marketing and Sales Enablement Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. Sponsored by Allego.

  • B2B Marketers' Biggest Demand Generation Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

  • Six Killer Mistakes That Ruin Your Demand Generation Results

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.

  • Five Types of Content to Include in Your Sales Enablement Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.

  • What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • SCALE With ABM

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

  • Future Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

    Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.

  • The Four Eras of B2B Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.

  • Top 3 Ways to Drive Revenue in 2022 and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.

  • Six Out-of-Home Advertising Tactics to Reach B2B Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them.

  • Five Ways B2B Companies Can Use Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • How to Use Customer Reviews to Drive Demand

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Your customers hold the key to unlocking future business. Learn how to leverage customer reviews to boost demand-gen efforts. Sponsored by TrustRadius.

  • Inspire More Switches: How to Win Customers From Your B2B Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Of course you want to lure your competitors' clients, but you may feel stuck in the position of waiting for them to make the switch. Here's how to take action and increase your chances of persuading those prospects.

  • Create Content That Sales Loves (& Actually Uses!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.

  • Fewer Random Acts of Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.

  • Company Profits Squeezed? Here's How B2Bs Can Justify Raising Prices

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Price increases don't have to mean your customers' running in the opposite direction. Differentiation and open communication can help. Here are some strategic basics of raising prices.