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  • How Marketers Can Generate Their Own First-Party Intent Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Third-party customer-intent data is helpful, but the best way to ensure you have the most accurate, useful intent data is to collect website-visitor data yourself. Here's how to do that.

  • Seven Ways to Catapult Conversion for Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Put your mobile shopping site or app to the test by re-examining these seven elements, and make it easy for customers to buy from you.

  • The Correlation Between Mobile Page Speed and Search Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics.

  • 10 Overlooked B2B Optimization Opportunities to Boost Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.

  • The 5Ws of Experience-Driven Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Only 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.

  • Why Most Content Gets No Traffic From Google Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.

  • What Converts? Web Landing Page Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.

  • How Chatbots Can Help Your E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.

  • Why Consumers Leave E-Commerce Sites and Apps Without Purchasing

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.

  • The Small Business Guide to Google Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of the most helpful features of the tool.

  • The 15 Most Visited Web Properties by US Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Web properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.

  • Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors.

  • Five Ways to Keep Your Website Relevant in 2018

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond.

  • The Top Google Search Algorithm Updates of Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized.

  • How to Take Over Google's Featured Snippets and Win Voice Search in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: SEO

    Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • The Buying, Device, and Content Behavior of Amazon Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor.

  • What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers.

  • Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well.

  • How to Keep Up With the Rise of the Visual Internet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.

  • The Four Most Compelling Design Trends for 2018

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018.