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  • Nine Email Marketing Tips for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.

  • 10 Email A/B Testing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.

  • Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

  • A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience and finishing with integrating your marketing environment.

  • Your Most Important Job as a B2B Email Marketer Is...

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope.

  • The Email List Segments You Should Focus On [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on.

  • 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • How Much Time Do People Typically Spend Looking at an Email?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

  • Picking the Right Email Sender Name: Brand or Person?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

  • How to Overcome the Biggest B2B Buying Barriers

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Account-Based Marketing

    You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.

  • Triple Your MQL to SQL Conversion Rate Using Science-Based Hacks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.

  • 12 Email List Management Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list.

  • Timing and Frequency DOES Matter

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Does it matter when you send your emails? You bet it does. Learn the best days and times, in general, to send emails—and how to adjust your timing based on your own results.

  • Anatomy of an Email: Preheaders

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    You know the little preview you see before you open an email? That's the preheader. Discover how to write strong preheader copy to draw your reader into your marketing message.

  • The Real Truth About Email Marketing

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Email Marketing

    Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to CTAs—with Jay Schwedelson, CEO and President of Worldata.

  • Overview of the Master Class

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Do you need email marketing? Yes: It's the cheapest, most direct way to stay in contact with your audience. Start here to discover how you will benefit from great email marketing.

  • Mindset of an Email Marketer

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing.

  • Anatomy of an Email: From Address

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    The most valuable real estate in your email? Your From line. Learn why your name matters to your audience—and how you can use it to earn their trust and attention.

  • Anatomy of an Email: Subject Lines

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    Subject lines: What works? And what doesn't? Learn how to write a good email subject line that speaks to your readers' interests and gets the email opened.

  • Anatomy of an Email: Content

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Email Marketing

    What should you write about? How much should you write? Your email creative—and your success—depends on your goals. Define your goals to define your content.