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  • The Complete Guide to Reddit Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most effective social platforms for reaching new, relevant audiences.

  • The Paid Social Channels Marketers Are Most Bullish About

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?

  • Facebook Advertising Tactics for the B2B Marketer

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions

    Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.

  • Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.

  • Pinterest for Business: Seven Helpful Tips [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning.

  • The Science of Sharing: Who, What, Where, and Why [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How can you encourage your audience to share your social media content? Understand who they are, what they want to share, which platforms they share on, and why they share. A good place to start is today's infographic.

  • Facebook vs. Google: AdRank Auction Factors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.

  • How to Spot Authentic (and Fake) Instagram Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can you spot a real from a fake? Here are some tips to determine whether the Instagram influencers you work with are as influential as they claim.

  • How to Launch Your First Employee Advocacy Program, and Why You Should

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program.

  • How to Establish Thought Leadership on Emerging Social Platforms

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.

  • How to Establish Thought Leadership on Emerging Social Platforms

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.

  • Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.

  • How to Schedule Your Social Media Updates More Efficiently

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen.

  • What Brands Post on Social vs. What Consumers Want to See

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.

  • What Brands Post on Social vs. What Consumers Want to See

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.

  • Four Niche-Industry Social Media Marketing Campaigns Done Right

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.

  • Four Niche-Industry Social Media Marketing Campaigns Done Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.

  • Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.