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  • Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy.

  • #SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!

  • Dominate LinkedIn: Connect and Engage With Your Prospects

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll show you how to leverage LinkedIn's "hidden" features to connect and engage with your ideal prospects, and ultimately close more sales. You'll learn how to identify your best leads, communication strategies that convert, and what LinkedIn tools will help seal the deal.

  • #SocialSkim: What All Marketers Need to Know About Messaging App 'Line,' Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more!

  • The Most Popular Social Networks With Enterprise Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report from Clutch.

  • The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.

  • Seven Instagram Best-Practices for Building Your Audience

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.

  • #SocialSkim: Amid Violence, Facebook Clarifies Censorship Policy, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships.

  • The Broken Promise of Digital: Making the Customer the Center of What We Do

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!

  • The Broken Promise of Digital: Making the Customer the Center of What We Do

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!

  • The Broken Promise of Digital: Making the Customer the Center of What We Do

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!

  • The Broken Promise of Digital: Making the Customer the Center of What We Do

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!

  • Three Tips for Building Internal Support for Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it this year?"

  • #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.

  • The 25 Most Influential Content Marketers on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.

  • How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling.

  • How Fortune 500 Brands Use Instagram: Top Filters, Best Times and Days to Post

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven.

  • #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.

  • How Brands and SMBs Are Using Video Marketing [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.

  • How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors.