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  • #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a programmatic ad sales tool for native and mobile video, and consumers rank social ad effectiveness.

  • Which Department Should Handle a Company's Social Media Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the organization's social media efforts, according to a recent report from The Creative Group.

  • Content Marketing and Reluctant Executives: How to Get Buy-In... and Participation!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether big fuzzy teddy bears or utter dictators, executives operate under the same prime directive: Make money for the company. Once you can see the world from their eyes, you can get them on your side.

  • #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp!

  • When Consumers Engage With Black Friday Emails and Social Posts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Do people prefer to receive Black Friday promotional messages on the day itself or beforehand? Is there a difference between how consumers engage with emails and Facebook posts in the week leading up to retailers' big sales?

  • Six Nifty Content-Suggestion Tools for Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Sharing great content, particularly via social media, as part of your content marketing can seem like an uphill task. Use these six tools to keep your social media pages buzzing with great content.

  • How Reviews and Recommendations Affect the Path to Purchase [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.

  • Take 10: Your Guide to Quick and Easy Social Media Images

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn how easy and inexpensive it can be to make images that will help your social media stand out and get the right kind of attention. We'll shed light onto the tools available to you and share tips to help you get started right away.

  • #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how Facebook's latest ad product will fuel the growth of its next billion users (it hopes). We also tell you about Pinterest Shop, the anatomy of the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories.

  • Instagram Benchmarks and Trends for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers are posting more frequently to Instagram and gaining followers at an impressive rate, but they are receiving fewer interactions per post on average, according to a recent report from quintly.

  • #SocialSkim: The Strongest Social Brand, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out which is the strongest US social brand, how Google's helping users pick a costume this year, how Snapchat plans to improve video production offerings, and which content marketing horrors to avoid. Also: how Target won social points with a small Halloween promo.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • Social Media and SEO: Tips for Successful Integration

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    During this PRO seminar, we'll show you how to integrate social media into your digital marketing efforts and make it work for your SEO strategy. You'll learn which KPIs you should focus on the most and tactics to track and measure your efforts. We'll also discuss the important factors to take into account when applying these principles to mobile.

  • #SocialSkim: Twitter Native Video Ads and Polls, Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This was a big week for extending your capabilities: Twitter launched native video ads and opened polls to everyone (it's that much easier to check your consumers' pulse), Facebook opened GIFs to brand pages, and Giphy—with perfect timing—launched a do-it-yourself GIF creator. Skim to keep competitors guessing!

  • Joy to the Pin: The Huge Volume of Holiday Activity on Pinterest

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network.

  • What People Say on Social Media After Big Life Events

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which emotions do people express most often on social media when graduating, buying a home, and during pregnancy/giving birth?

  • #SocialSkim: Go Shopping on Facebook, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Facebook's new mobile shopping experiences. We'll also tell you about Instagram for Business, Pinterest's updated Place Pins, and how many marketers are really taking the influencer route. Skim to stay on top!

  • 2016 B2C Content Marketing Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their B2B counterparts?