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  • The Top-Rated Social Analytics Tools by Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social media analytics tools are most used and liked by marketers? To find out, G2 Crowd recently examined more than 200 evaluations written on its software review platform by business, marketing, and analytics professionals.

  • The Best Time of Day to Tweet

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer.

  • What the US Road to Independence Would Have Looked Like in 2015 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Imagine how much easier the road to the signing of the Declaration of Independence in 1776 would have been if the Patriots had online marketing tools and social media platforms.

  • #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay in social shape!

  • Eight Powerful SlideShare Features You May Not Be Using [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.

  • Take 10: Use LinkedIn's Newest Features to Boost Your Profile

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads.

  • #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them).

  • What People Say About Their Jobs on Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are people more likely to say that they love or hate their jobs on Twitter? Does the ratio of love to hate tweets vary by industry, gender, day of the week?

  • These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.

  • #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback.

  • How to Grow Your Social Communities With Visuals

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.

  • Seven Habits of Highly Engaging Facebook Content Creators

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...

  • Marketers' Biggest Social Media Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.

  • #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!

  • Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.

  • Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth.

  • The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways.

  • The Coolest Social Network With Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is seen as the coolest social network by teens in the United States and United Kingdom, according to a recent report from GlobalWebIndex.

  • Seven Tips for Developing Good, Relevant, and Actually Interesting Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and creative content.

  • The Most Followed Twitter Accounts by NYSE Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social software company Hootsuite is the most followed Twitter account by companies listed on the New York Stock Exchange (NYSE), according to a recent report from Burson-Marsteller.