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  • #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

  • How Charities Are Using Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to recent research from from The Center for Marketing Research at University of Massachusetts, Dartmouth.

  • The Social Side of FIFA World Cup 2014 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play during the World Cup and its advertising?

  • The Most Popular Topics on Facebook and Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.

  • Why (and When) People Mention Companies Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.

  • How Women and Men Use Social Media and Mobile [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.

  • #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune.

  • How People Use Different Social Networks in Different Ways

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and IPG Media Lab.

  • How Brands Can Reach New, Younger Audiences With Social Media Branding

    Article

    CONTENT TYPE: Article | TOPIC: None

    Older brands that have been deeply entrenched in conventional marketing plans for years, sometimes decades, often have difficulty wrapping their heads around how to begin crafting a powerful online strategy.

  • The Most Important Social Network for Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.

  • The Psychology of Sharing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ways they share.

  • #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!

  • Multichannel Marketing in E-Commerce: Critical Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.

  • Are You Wasting Your Time on Twitter? Four Ways to Make It Count

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.

  • What Makes an Ad Go Viral Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not.

  • #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.)

  • Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.

  • #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.

  • How All the Cool Kids Are Using Social Media to Achieve Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too!

  • How People Use LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, according to a recent report from Wayne Breitbarth/Power Formula.