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  • The Modern Press Release: Two Don'ts and Three Do's

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

  • Boost Your Email ROI by Improving Your Copy's Readability

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.

  • The Business Case for Behavior-Changing Content: Five Rules of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.

  • The 20 Most Effective Numbers in Facebook Post Headlines

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.

  • From Onboarding to Ousting: How to Manage Freelance Writers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

  • How to Improve Your Content Marketing by Embracing Failure

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

  • Four Steps to a Compelling Brand Story That Wins Over Customers

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

  • This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year.

  • The Top 4 Threats to Creative Copywriting and How to Overcome Them

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.

  • How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.

  • 12 Productivity Hacks to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.

  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • When and Where Bloggers Blog

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.

  • Bored With Brainstorming? Try These Five Creativity Boosters

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches—and unravel other marketing and communications problems.

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Writing

    In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor.

  • Seven Easy Tactics for Generating Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome your idea-generation hurdles.

  • 120 Power Words That Boost Push-Notification Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Which words are most effective in encouraging consumers to click on mobile push notifications? To find out, Leanplum examined more than 2.6 billion mobile push notifications sent by brands between January 1 and December 31, 2016.

  • What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    No reason to burn the midnight oil, especially if you're writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings.

  • Email's Little Secret: 18 Words to Fly or Die By

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don't, die. (Well, their emails do.)