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CONTENT TYPE: Article | TOPIC: Customer Experience

In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.

CONTENT TYPE: Article | TOPIC: Management

Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Communities are, by definition, places with shared connections. Community-based marketing makes use of those connections to advance your marketing efforts. Here's how to make CBM part of your strategy in 2021.

CONTENT TYPE: Article | TOPIC: Metrics & Measurement

Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how.

CONTENT TYPE: Article | TOPIC: Management

Business agility is all the rage, but it takes more than just adopting a buzzword. It requires that all levels of your organization make these four fundamental mindset shifts.

CONTENT TYPE: Article | TOPIC: Content

The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important.

CONTENT TYPE: Article | TOPIC: Customer Experience

Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first.

CONTENT TYPE: Article | TOPIC: Content

Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.

CONTENT TYPE: Article | TOPIC: Customer Experience

Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The past year has shown us that anything can happen. In the future, how can we adapt to the moment and communicate in the best way possible? Check out these three tips.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Part of the problem that marketers face in positioning their product or service and confirming product/market fit is the term "market" itself: A market is not a tangible thing, it's a social construct. So what is it, really, and how do you gain a unique and defensible market position?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Assessing the positioning of your competitors in relation to your own is an important but often overlooked part of competitive intelligence. So how can you research other companies' positions and present the results? Read more to find out.

CONTENT TYPE: Article | TOPIC: Demand Generation

Marketing teams are now using virtual events and meetings to generate MQLs. If marketers can do that at scale, though, Sales can get something even more valuable than Marketing-qualified leads: Marketing-qualified meeting (MQMs). Here's what you need to know.

CONTENT TYPE: Article | TOPIC: Demand Generation

Use of intent data is growing, and for good reason. But as with most new digital marketing tools, there is a lot of confusion about what intent data actually is and what it can do for your marketing. Here's a quick overview.