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• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• Projected Ad Spend Changes by Format and RegionAyaz Nanji
  Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.
  Advertising, Digital Marketing, International Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Television, TV
• These Six Stupid Marketing Metrics Need to DieLarry Kim
  It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Websites
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• The 20 Most Expensive Bing Ads Keywords [Infographic]Vahe Habeshian
  Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny per click. Not surprisingly, the five most expensive keywords are related ...
  Advertising, PPC Campaigns, Search Engine Marketing
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• Eye-Tracking Study: Native Ads vs. Banner AdsAyaz Nanji
  Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen.
  Advertising, Customer Behavior, Direct Marketing, Eye Tracking, Research Summaries
• Know Where Your Ads Are Running, Whom They're Reaching, and How Much You're Paying?Rob Ciampa
  Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner.
  Advertising, Brand Management, Digital Marketing, Technology
• Everything You Need to Know About Real-Time Bidding [Infographic]Verónica Jarski
  Here's a quick look at what real-time bidding is, how marketers can benefit from it, and how they can get started.
  Advertising, High-Tech Marketing, Marketing Strategy, Sales and Advertising, Technology, Websites
• #SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!Angela Natividad
  See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Television, TV, Twitter, Vine
• Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on CustomersJohn Gagnon
  Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile ...
  Advertising, Local Marketing, Mobile Marketing, PPC Campaigns, Retail Marketing, Search Engine Marketing, Small Business, SMBs, Targeting
• Is Your Mobile Advertising Focused on Apps? (It Should Be)Fred Hsu
  The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too?
  Advertising, Consumer Electronics, Customer Behavior, Mobile Marketing, Sales and Advertising
• #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!Angela Natividad
  Get the latest this week—including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Retail Marketing, Social Analytics, Social Media, SocialSkim, Vine
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!Angela Natividad
  Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Metrics, Mobile Marketing, Search Engines, Social Media, Social Networking, SocialSkim, Twitter, Vine, Web Analytics, YouTube
• #SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!Angela Natividad
  We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Valentine's Day E-Commerce Tips [Infographic]Verónica Jarski
  Are you sharing the love with your customers this Valentine's Day? Here are the best ways to optimize your ROI this holiday.
  Advertising, Facebook, Pinterest, Sales, Sales and Advertising, Social Media
• How to Use 'Alternative' Social Networks in Your Marketing StrategyMark Mars
  Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello?
  Advertising, Content, Google+, Instagram, Marketing Strategy, Pinterest, Social Media, Social Networking
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• Holiday Season Retail Search Data: Thanksgiving Shopping SurgedAyaz Nanji
  Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo.
  Advertising, E-Commerce, PPC Campaigns, Research Summaries, Retail Marketing, Search Engine Marketing, Social Media, Social Networking