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• Digital Advertising Benchmarks by Channel and Device Type: 4Q14Ayaz Nanji
  Mobile devices had the highest average click-through rate (CTR) across all digital ad channels in 4Q14, according to a recent report from Marin Software.
  Advertising, Digital Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer EventsSandra Fathi
  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and ...
  Advertising, B2B Marketing, Content, Customer Communications, Customer Relationships, Marketing Strategy, Print Collateral, Promotions, Sales
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• Five Marketing Lessons That the Common Core Initiative Should Have FollowedRafe Gomez
  Better planning (and marketing) could've helped the Common Core Initiative gain more adoption. Here's what it could've done and what marketers must keep in mind when pitching new programs.
  Advertising, Brand Positioning, Branding, Marketing Strategy, Thought Leadership
• Five Ways to Counteract Facebook's News Feed Post CrackdownAlfredo Ramos
  What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network?
  Advertising, Content, Customer Relationships, Facebook, Social Media, Social Networking, Web Analytics
• #SocialSkim: Facebook at Work, Twitter Syndication Ads, the Latest Social Slang, More!Angela Natividad
  Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get ...
  Advertising, B2C, Content, Customer Engagement, Customer Relationships, Facebook, Google, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• The 10 Most Shazamed TV Ads Last YearAyaz Nanji
  The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app.
  Advertising, Mobile Marketing, Research Summaries, TV
• Four Factors That Affect the Viewability of Digital Display AdsAyaz Nanji
  More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google.
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising
• Projected 2015-2017 Ad Spend Growth by Region and ChannelAyaz Nanji
  Global advertising spend is expected to increase 4.9% in 2015 and total $545 billion, according to a recent report from ZenithOptimedia.
  Advertising, Forecasts, Marketing Planning, Research Summaries, Sales and Advertising
• #SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!Angela Natividad
  Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, Social Networking, SocialSkim, Targeting, Twitter, Vine
• The Top Three Mobile Marketing Trends to Watch in 2015Marco Veremis
  We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015.
  Advertising, Customer Behavior, Facebook, Marketing Strategy, Mobile Marketing
• Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan Solomon
  Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
  Advertising, Content Marketing, Marketing Strategy, Mobile Marketing, PPC Campaigns, Public Relations, Search Engine Marketing, Social Media, Targeting, Television, TV
• #SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, Top Video Ads, More!Angela Natividad
  'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Online Marketing, Search Engine Marketing, Social Media, SocialSkim, YouTube
• Three Surprising Ways You Can Use PPC to Enhance Your Content MarketingAdam Lundquist
  Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Facebook, Google, Online Marketing, PPC Campaigns, Social Media, Targeting
• Marketers Are Failing to Connect TV Ads With Web HomepagesAyaz Nanji
  Only 20% of US television advertisers clearly showcase on their websites the products they promote on-air, according to a recent report from wywy.
  Advertising, Marketing Strategy, Multichannel Marketing, Research Summaries, Television, Web Content
• The 10 Most Shared Video Ads of 2014Ayaz Nanji
  Activia’s World Cup-themed "La La La" video featuring Shakira was the most shared ad of 2014, according to a recent report from Unruly Media.
  Advertising, Research Summaries, Videos
• #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!Angela Natividad
  Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
  Advertising, B2C, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Online Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Tips for Pitching Your Products for Holiday Gift GuidesDave Hochman
  Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year.
  Advertising, Brand Management, Content, Product Management, Public Relations, Sales and Advertising
• Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]Verónica Jarski
  Get on the wish lists of online holiday shoppers by following these search advertising tips.
  Advertising, Sales, Sales and Advertising, Search Engine Marketing, SEO