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• #SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, Ranking Brands by Love, MoreAngela Natividad
  Get the scoop on how Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim ...
  Advertising, Brand Management, Content, Facebook, Snapchat, Social Media, SocialSkim, Twitter
• 14 Marketing Tactics to Drive Online Sales [Infographic]Verónica Jarski
  Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
  Advertising, Email, Email Marketing, Facebook, Sales, Sales and Advertising, Social Media, Website Design, Websites
• Why Combined Campaigns Benefit Your MarketingIvan Guzenko
  Here's a look at what combined campaigns are and how they can help your marketing.
  Advertising, Customer Engagement, Customer Relationships, Marketing Strategy, Sales and Advertising, Social Media
• Digital Ad Performance by Device TypeAyaz Nanji
  Consumers are still converting at a higher rate on desktops than on mobile devices, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Search Engine Marketing, Social Media, Social Networking
• #SocialSkim: Grumpy Cat's Film Debut, Elections on Social, Brands on Movember, More!Angela Natividad
  How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big ...
  Advertising, B2C, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Online Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Twitter
• Six Mobile Marketing Predictions for 2015Ash Kumar
  The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all ...
  Advertising, Consumer Electronics, Digital Marketing, Digital Theory, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Videos
• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Five Native Advertising Horror Stories DebunkedMaria Shinkevich
  Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions.
  Advertising, Sales, Sales and Advertising
• Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or FilmJessica Cohen
  Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand.
  Advertising, B2C, Brand Management, Marketing Strategy, Product Management, Product Marketing, Retail Marketing
• #SocialSkim: Facebook's Anonymous Rooms, Kotex-Sponsored Vampires, Foursquare's First Ad CampaignAngela Natividad
  Get the scoop on Rooms, Facebook's new anonymous app; Foursquare's first ad campaign; and Kotex's lunge for vampire-loving teens. Also learn how to make sure Facebook posts appear at the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Inbound Marketing, Instagram, Marketing Strategy, Publishing, Social Media, SocialSkim, Twitter
• Why Product-Centric Marketing Videos Alone Don't Support the Buyer's JourneyBruce McKenzie
  Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
  Advertising, Content Marketing, Content Strategy, Customer Engagement, Sales, Sales and Advertising, Videos
• Big Data Is Shaking Up Old-School Affiliate MarketingPer Pettersen
  Big Data is changing affiliate marketing—for the better.
  Advertising, Big Data, High-Tech Marketing, Sales, Sales and Advertising
• #SocialSkim: A Social Nobel, Facebook Stickers, a Twitter-Rich Bing, and More!Angela Natividad
  Get the latest on the Nobel Peace Prize winners, Facebook Stickers, improving your Pinterest SEO, and an exhilaratingly scary South Korean guerrilla stunt. Skim it to take a social leap!
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Market Research, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter
• 2015 B2C Content Marketing Benchmarks, Budgets, and TrendsVahe Habeshian
  B2C content marketers struggle with effectively tracking their content marketing ROI, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
  Advertising, B2C, Blogging, Content, Content Marketing, Inbound Marketing, Marketing Budgets, Marketing Challenges, Marketing Strategy, Metrics, Research Summaries, Retail Marketing, ROI, Social Media, Web Content
• Why PPC Advertising Is the ROI Rock Star of Search Engine MarketingTina Kelleher
  Print and broadcast media are still viable forms of advertising, but neither packs the power of pay-per-click advertising. Here are reasons to consider using PPC ads.
  Advertising, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• Marketing Retargeting: Trends, Benchmarks, and ChallengesAyaz Nanji
  Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Google, Marketing Strategy, Research Summaries, Survey Data, Targeting
• Twitter Remarketing: What It Is and How to Use It to Target AudiencesMatthew Yeoman
  When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful new ally.
  Advertising, Social Media, Targeting, Twitter
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• Why B2B Marketers Need to Embrace Native AdvertisingHelen Grimshaw
  B2B marketers can no longer rely solely on traditional advertising. They need to make native advertising part of their marketing tactics.
  Advertising, Content, Customer Engagement, Marketing Strategy, Native Advertising, Sales and Advertising
• The Value of Being the First Ad Displayed by GoogleAyaz Nanji
  The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.
  Advertising, Google, Research Summaries, Search Engine Marketing, Search Engines