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• Six Public Speaking Tips That Help Your Marketing, TooStephanie Villella
  Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You ...
  Advertising, Content, Content Marketing, Customer Communications, Customer Relationships, Marketing Communications, Public Relations, Public Speaking, Web Content, Writing
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Five Content Marketing Takeaways From Ron BurgundyAdam Weinroth
  "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five ...
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Promotions, Public Relations, Social Media, Television, TV, YouTube
• Eye-Tracking Study: How to Beat Display Ad BlindnessAyaz Nanji
  Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• Six Tips for Executing a Successful Augmented Reality CampaignNeal Applefeld
  Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep ...
  Advertising, Augmented Reality, B2C, Digital Marketing, Mobile Marketing, Retail Marketing, Smartphones
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• The 10 Most Shared Super Bowl Ads of All TimeAyaz Nanji
  The number of times Super Bowl ads are shared on Twitter, Facebook, and blogs has grown by 30x in the last three years, according to a recent report by Unruly ...
  Advertising, Research Summaries, Social Media, Social Networking, Television, TV
• #SocialSkim: Golden Globes, Star Wars, Fleeing Facebook, Google Analytics, Amazon Ads, More!Angela Natividad
  Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google Analytics, LinkedIn, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Americans Watched Record Number of Online Videos in DecemberAyaz Nanji
  Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
  Advertising, Content, Google, Research Summaries, Videos, YouTube
• Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative ConceptCameron Avery
  The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.
  Advertising, B2B Marketing, B2C, Brand Positioning, Creative Briefs, Marketing Strategy, Positioning, Strategy, Value Propositions
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Search Retargeting: A Quick How-To GuideBen Plomion
  Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch ...
  Ad Copy, Advertising, Keywords, Search Engine Marketing, Targeting
• Engage Your Audience: From Profile to PreferenceAnna Pfeiffer
  We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, ...
  Advertising, Content, Customer Acquisition, Customer Engagement, Customer Relationships, Social Media
• Facebook News Feed and Mobile Ads Outperform Prior UnitsAyaz Nanji
  Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a ...
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative BriefingCameron Avery
  Together with placement and execution, creative can make or break your marketing campaigns. This series explores the four steps you or your creative agency should take to achieve better results ...
  Advertising, Creative Briefs, Digital Marketing, Hiring Outside Resources, Management, Writing
• #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram HighlightsAngela Natividad
  It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Pinterest, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?Larry Kim
  In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.
  Advertising, Facebook, Mobile Marketing, Retail Marketing, Search Engine Marketing, Social Media, Twitter
• Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]Verónica Jarski
  Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
  Advertising, B2B Marketing, B2C, Content Marketing, Mobile Marketing, SEO
• #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, MoreAngela Natividad
  It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Metrics, Mobile Marketing, Nonprofits, Social Media, Social Networking, SocialSkim