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• How Video Ad Sharing Has Changed Since 2006 [Infographic]Ayaz Nanji
  The sharing of the most popular video ads online has increased nearly 50-fold over the last eight years, according to a recent report by Unruly Media.
  Advertising, Research Summaries, Social Media, Social Networking, Videos
• #SocialSkim: Social Media This Week: Twitter and Instagram vs. Snapchat; YouTube and BrandsAngela Natividad
  'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video ...
  Advertising, B2B Marketing, B2C, Content Marketing, Customer Experience, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Public Relations, Retail Marketing, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Six Not-so-Obvious Tips to Attract Big Brand AdvertisersJohn Yearout
  Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll ...
  Advertising, Web Content, Website Design, Websites
• Site Visitors Arriving From Search Are More Likely to Click on AdsAyaz Nanji
  Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Websites
• #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...Angela Natividad
  Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Nonprofits, Social Media, SocialSkim, Twitter
• Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?Ayaz Nanji
  Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by ...
  Advertising, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking
• Six Trends for 2014 in Mobile Marketing and AdvertisingGregory Kennedy
  Envisioning the future of the mobile marketing industry is certainly challenging. Nevertheless, to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations.
  Advertising, Digital Theory, Email, Facebook, Forecasts, Mobile Marketing, Social Media, Twitter
• #SocialSkim: Social Media This Week: Brands Can Use Snapchat, Better Social ServiceAngela Natividad
  It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is ...
  Advertising, B2C, Digital Marketing, Digital Theory, Pinterest, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Instagram's Ad-Supported Model: How Can Instagram Succeed?Vahe Habeshian
  Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on ...
  Advertising, B2C, Branding, Customer Behavior, Digital Theory, Instagram, Retail Marketing, Social Media, Targeting
• How to Increase Email Marketing Conversions [Infographic]Verónica Jarski
  To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
  Advertising, Consumer Electronics, Digital Marketing, Email, Email Marketing, Lead Generation, Mobile Marketing, Retail Marketing, Segmentation, Smartphones, Targeting
• #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...Angela Natividad
  Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), ...
  Advertising, Campaign Management, Digital Marketing, Digital Theory, Facebook, Nonprofits, Public Relations, Snapchat, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Small Business Saturday: Think Mobile to Inform, Attract, and Show You CareRyan Golden
  Your plate is full... every day: payroll, inventory, scheduling, employee issues... the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Small Business, SMS
• The 20 Most Shared Ads of 2013Ayaz Nanji
  Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos, YouTube
• #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram AdsAngela Natividad
  It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter
• #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News ChannelAngela Natividad
  Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,
  Advertising, Branding, Facebook, Google+, Instagram, Social Media, Social Networking, SocialSkim, Videos, YouTube