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• AOL Served More Video Ads Than Google in SeptemberAyaz Nanji
  AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 ...
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising, Videos, YouTube
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• How to Harness Big Data for Better Holiday Shopping ExperiencesKelly Ford
  This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
  Advertising, Big Data, Customer Acquisition, Customer Experience, E-Commerce, Measurement, Personalization, Retail Marketing, Targeting
• Paid Search Trends: CPCs on the Rise, Bing Gaining Spend ShareAyaz Nanji
  In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report ...
  Advertising, Digital Marketing, Google, Interactive Marketing, PPC Campaigns, Research Summaries, Sales and Advertising, Search Engine Marketing, Search Engines
• #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared EndorsementsAngela Natividad
  Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Social Media, Social Networking, SocialSkim, Twitter
• Internet Ad Revenues Set Record in 1H13Ayaz Nanji
  Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.
  Advertising, Google, Mobile Marketing, Research Summaries, Sales, Sales and Advertising, Search Engines
• Mobile Minute: How Instagram Can Make Ads WorkDiego Larrea-Puemape
  It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else ...
  Advertising, Instagram, Social Media, Social Networking, User-Generated Content
• #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo ChangesAngela Natividad
  It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Television, TV, Twitter, Vine, YouTube
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics
• Global Ad Trends: Mobile Takes Off, Internet Set to Surpass PrintAyaz Nanji
  After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
  Advertising, Digital Marketing, Interactive Marketing, Mobile Marketing, Newspapers, Research Summaries
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• One Way to Calculate ROI for Your Offline AdsGeoff Kenyon
  Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
  Advertising, Attribution Modeling, Landing Pages, Measurement, ROI, Web Analytics, Websites
• What Marketing Activities Do Small Businesses Outsource?Ayaz Nanji
  The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.
  Advertising, Marketing Strategy, Research Summaries, Small Business, SMBs, TV
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• Three Ways to Juice Your Marketing Results Using ColorTom Shapiro
  You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us. That has implications ...
  Advertising, Brand Management, Branding, Digital Theory, Landing Pages, Web Analytics, Website Design
• #SocialSkim: Social Media This Week: Twitter's IPO, Apple, 'Verified' on Pinterest, Viral Video KingAngela Natividad
  This week, we've got Twitter's upcoming IPO, Apple's latest product announcements (and the bevvy of competitor tweets that followed), how to get "verified" on Pinterest (and why), what brands tweeted ...
  Advertising, Blogging, Consumer Electronics, Digital Theory, Metrics, Mobile Marketing, Search Engine Marketing, Smartphones, Social Business, Social Media, SocialSkim
• #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, MoreAngela Natividad
  See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social ...
  Advertising, Branding, Customer Behavior, Digital Theory, Facebook, Instagram, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Back-to-School Marketing Attribution 101: Four LessonsJeff Zwelling
  How can a brand be sure that its investment in TV, Internet, radio, or other media is paying off at the checkout counter? Companies must follow the entire customer path ...
  Advertising, Attribution Modeling, B2C, Measurement, Metrics, Multichannel Marketing, Retail Marketing, ROI