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• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Facebook's Graph Search Results Page: An Eye-Tracking StudyLenna Garibian
  Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to ...
  Advertising, Eye Tracking, Facebook, Research Summaries, Search Engine Marketing, Search Engines
• Real-Time Bidding Ushers in the Era of Lean Marketing for Display AdvertisingRatko Vidakovic
  The rise of real-time bidding (RTB) for online display advertising now allows marketing departments and agencies to build lean display ad campaigns. That's because RTB allows marketers new ways to ...
  Advertising, Digital Marketing, Digital Theory, Management, Marketing Operations, Marketing Smarter, Measurement, Metrics, Web Analytics
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Mobile Advertising: Which Industries Are Taking the Lead?Lenna Garibian
  In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers ...
  Advertising, E-Commerce, Mobile Marketing, Research Summaries, Social Media, Videos
• Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
  Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
  Advertising, Blogging, Customer Retention, Email, Lead Generation, Marketing Strategy, Mobile Marketing, Research, Research Summaries, Small Business, Social Media
• Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Jarski
  Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
  Advertising, Content, Content Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SEO, Smartphones, YouTube
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Video Viewing via Mobile Doubles; Live Content Still FavoredLenna Garibian
  People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
  Advertising, Customer Behavior, Customer Engagement, Mobile Marketing, Research Summaries, Smartphones, TV, Videos
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Social and Mobile Gaming Ads Outperform Standard Online FormatsLenna Garibian
  Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media
• The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
  With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
  Advertising, Brand Awareness, Campaign Management, Measurement, Social Media, Television, Word-of-Mouth
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions, Search Engine Marketing
• A History of Sales Technology [Infographic]Verónica Jarski
  The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines ...
  Advertising, Customer Service, Digital Marketing, High-Tech Marketing, Marketing Automation, Mobile Marketing, Sales, Smartphones, Webinars, Websites
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television, TV, Writing
• Video Viewing via Mobile Surging; Apple DominatesLenna Garibian
  Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Videos
• Seven Tips for Creating a Mobile-Aware Marketing CultureJoe Wozny
  The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease ...
  Advertising, Digital Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing, Smartphones, Web Analytics, Website Design, Websites
• Google Forecast to Earn $5B in Tablet Search Ad RevenueLenna Garibian
  Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a ...
  Advertising, Google, Mobile Marketing, Research Summaries, Search Engine Marketing