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• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking
• A 13-Step Road Map for How to Go Hyper-LocalTom Shapiro
  It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your ...
  Advertising, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing
• Young 'Digital Natives' Switch Media Every Two Minutes
  Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned ...
  Advertising, Content, Customer Engagement, Interactive Marketing, Marketing Challenges, Research Summaries, Smartphones, Social Media, Television
• Why Social Media Doesn't Work (and What You Can Do About It)Mike Heronime
  To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success.
  Advertising, Content, Customer Engagement, Marketing Strategy, New Media, Social Media
• 'Social TV' Boosts Live TV Viewing
  Active "social TV" viewers—people who watch television and simultaneously engage with others via social networks—tend to watch more live TV so they can be part of social conversations in real ...
  Advertising, Demographics, Research Summaries, Social Media, TV
• New Generations of Hispanics Reshaping Ad Preferences
  Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation ...
  Advertising, Demographics, Hispanic Marketing, Research Summaries
• Local Digital Ad Spend to Reach $38.5B by 2016
  Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
  Advertising, Digital Marketing, Forecasts, Local Marketing, Mobile Marketing, Online Marketing, Research Summaries
• Small Merchants Embracing Facebook Commerce
  With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according ...
  Advertising, E-Commerce, Facebook, Research Summaries, Small Business
• Couponing: 125 Years Old, American as Apple Pie
  Americans still love couponing—now a 125-year-old tradition in the US: Fully 70% of surveyed women say saving money with coupons is as American as apple pie, according to a survey ...
  Advertising, Customer Behavior, Promotions, Research Summaries
• Newspaper Digital Ad Sales Not Offsetting Print Losses
  As advertisers continue to shift spending from traditional print media to the Internet, newspapers are failing to make up for the decline in print advertising revenues via gains in online ...
  Advertising, PPC Campaigns, Research Summaries
• Half of SMBs Use Social Media for Marketing
  More than one-half (52%) of surveyed small and medium-sized businesses (SMBs) say they use social media to promote their businesses, and 49% purchase online advertising (including SEM products) themselves, directly ...
  Advertising, PPC Campaigns, Research Summaries, Small Business, Social Media
• Media Planners and Buyers Value Direct-Response Metrics
  When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from ...
  Advertising, Brand Awareness, Digital Marketing, Metrics, Research Summaries
• Mobile Ad and Marketing Now the Fastest-Growing Media Sector
  Total US mobile and social media revenues—including business and consumer content, access, and advertising and marketing—reached $45.38 billion in 2011, up 30.2% from a year earlier, according to new data ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  Advertising, Facebook, PPC Campaigns, Research Summaries
• 5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-ActionJeff Hasen
  The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action?
  Advertising, Content
• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  Advertising, Nielsen Data, Research Summaries, Segmentation
• Ad Agencies Slow to Adapt to Online Marketing
  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the ...
  Advertising, Customer Engagement, Online Marketing, Research Summaries
• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind ...
  Advertising, Content, Keywords, Location-Based Marketing, Marketing Tips
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• What's Wrong With This Picture? The Stauer ChronographBarry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in ...
  Ad Copy, Advertising, Taglines, Testing, Websites