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• How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]Rick Gardinier
  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points ...
  Advertising, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing
• Radio Ads Boost Brand Affinity, Positive WOM
  People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity ...
  Advertising, Brand Awareness, Metrics, Research Summaries
• How to Be Authentic to Your CustomersGuest Blogger
  MarketingProfs guest blogger Sherry Orel of Brand Connections share four tips for letting customers know that your business is the real deal.
  Advertising, Branding, Content
• New Study: Marketers Want Your BabiesTed Mininni
  MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up to age 3.
  Advertising, Branding, Content
• Think Landing Page, Not Phone Number [Video]Brent Walker
  Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable ...
  Advertising, Marketing Tips, Videos
• Stop Pushing, Start Engaging: How Marketing Mimics DatingPaolina Milana
  Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with ...
  Advertising, Customer-Centric, Customer Engagement, Online Marketing
• Are We Being 'Brandwashed'?Elaine Fogel
  MarketingProfs blogger Elaine Fogel shares the results of branding/consumer behavior expert Martin Lindstrom's experiment regarding brands among friends and their influence.
  Advertising, Branding, Content, Word-of-Mouth
• How to Research Your Idea (& See If It's Any Good!)Guest Blogger
  MarketingProfs guest blogger Chris Wise shares five tricks of the trade to see if your business idea will fly with customers.
  Advertising, Content
• How to Get to the Bottom of Base Sales DriversHenry Wang
  To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ...
  Advertising, Marketing Analytics, Marketing Automation, Promotions, Sales
• US Ad Spending Up 3.2% in First Half of 2011
  Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier, according to data released Kantar Media. Spending ...
  Advertising, Market Research, Research Summaries
• The Five Rules of Great Radio: Rule 4 (b) [Video]Brent Walker
  If the only thing consistent about your radio spots is that they always sound different, you may have a problem. If you're aiming for a brand sound, you'll never hit ...
  Advertising, Brand Management, Branding, Marketing Tips
• Make Your Direct Mail Work Better, Stronger, FasterGuest Blogger
  MarketingProfs guest blogger Jamie Klemcke shares ideas for the best customers to target for receiving direct mail and what you can do to make direct mail effective.
  Advertising, Content
• Forrester: Interactive Spending to Reach $76.6B by 2016
  US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, ...
  Advertising, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Social Media
• Can We Have Sites Without Annoying Pop-ups & Ads, Please?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this attention-seeking ploy.
  Advertising, Content
• The Five Rules of Great Radio: Rule 3 [Video]Brent Walker
  Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.
  Advertising, Creativity, Marketing Tips, Videos
• The Five Rules of Great Radio: Rule 2 [Video]Brent Walker
  Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your ...
  Ad Copy, Advertising, Marketing Smarter, Television
• Ads More Effective on Tablets Than on E-readers
  Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study ...
  Advertising, Consumer Electronics, Customer Engagement, Research Summaries
• 3 Tips to Get the Baby Boomers to Love YaGuest Blogger
  MarketingProfs guest blogger Paul Prisco discusses how to best reach the baby boomers by offering senior-friendly packaging, type sizes, and icons.
  Advertising, Content
• New Ground Rules for Radio in the Age of Social Media [Video]Brent Walker
  This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. ...
  Advertising, Marketing Tips, Social Media, Videos
• Brands and Social Media: The Rise of Social Advertising
  Brands are using a new and expanding set of advertising tools to reach social consumers: 67% of surveyed brand managers say they conduct some type of social media advertising and ...
  Advertising, Branding, Research Summaries, Social Media