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• Facebook Ad CPCs Up 22% in 2Q11
  Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to ...
  Advertising, Digital Marketing, Facebook, Research Summaries
• Marketing Execs Dish on Mobile, Social, Trends in Their Profession
  Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group ...
  Advertising, Forecasts, Mobile Marketing, Research Summaries
• Ad Spending to Return to Pre-Recession Highs in 2011
  Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The ...
  Advertising, Forecasts, Research Summaries
• iPhone, iPad Users Most Likely to Click on Mobile Ads
  Mobile ads served to Apple's iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 ...
  Advertising, Mobile Marketing, Research Summaries, Smartphones
• How to Sell Ad Space on Your WebsiteDavid Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad ...
  Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• How to Build Facebook Friends and Fans for Your Small BusinessTim Reeve
  [Slide Show] Though it's great to have tons of Facebook friends, those friends are worthless if they aren't engaged. Here are six ways to attract and retain Facebook friends who ...
  Advertising, Community, Facebook, Small Business, Social Media
• 5 Ways to Improve Your Business Cards (Remember Those?)Guest Blogger
  MarketingProfs guest blogger Tara Hornor shares tips and tricks for making the most of classic business cards.
  Advertising, Content
• Mobile Display Ads Up 128% in Past Two Years
  The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to ...
  Advertising, Mobile Marketing, PPC Campaigns, Research Summaries
• Go Local: Seven Steps to Running Geotargeted Campaigns Like a ProKfir Moyal
  This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding ...
  Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
• I’m Afraid to Write this Article (And That’s the Problem)Guest Blogger
  MarketingProfs guest blogger Jonathan Lewis shares his viewpoint that advertising agencies should be a little edgier and not ruled by political correctness.
  Advertising, Content
• Likes, iPads & Male Pattern Balding: Target An Older GenerationGuest Blogger
  MarketingProfs guest blogger Spencer Broome discusses the myriad reasons why businesses should focus on the older generation, a big segment with deep pockets.
  Advertising, Content
• Do You Really Know Your Customers? Marketing to a Rapidly Diversifying PopulationKaren Talavera
  The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, ...
  Advertising, Demographics, Marketing Tips, Segmentation, Testing
• Four Facets of Strategic StorytellingBill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll ...
  Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• Google Gets Emotional When Telling Stories ... And So Can YouGavin Heaton
  MrketingProfs blogger Gavin Heaton shares how storytelling matters to every business and uses Google's heart-tugging Dear Sophie video as an example.
  Advertising, Content
• Online Video Ad Effectiveness Rivals TV's, Budgets Shifting
  Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are ...
  Advertising, Research Summaries, Targeting, Television, Videos
• Social Media Ad Spend to Reach $8.3 Billion by 2015
  Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's ...
  Advertising, Research Summaries, Social Media
• Marketers Playing It Too Safe (Creatively)
  In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey ...
  Advertising, Creativity
• Internet Ad Revenues Rebound to Record High in 2010
  Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by ...
  Advertising, Online Marketing, Research Summaries
• Ad Market Recovering Despite Shocks in Japan, Middle East
  Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East ...
  Advertising, Forecasts, Research Summaries
• Killing Giants: Three Rules for Toppling the Goliath in Your IndustryStephen Denny
  We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only ...
  Advertising, Branding, Market Research, Marketing Tips