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• Five Reasons Why App-vertising Is Right for Your BusinessAdam Boyden
  Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease ...
  Advertising, Branding, Marketing Tips, Measurement, Smartphones
• Ad Recovery Picking Up Over Next 3 Years
  Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by ...
  Advertising, Forecasts, Research Summaries
• Marketers Neglecting Demand Chain Performance
  As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences ...
  Advertising, Chief Marketing Officer, Creativity, Marketing Plans, Marketing Smarter, Research Summaries
• Five Reasons Your Advertising Shouldn't Lead With Price
  Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
  Advertising, Marketing Tips, Pricing, Small Business
• Internet Ad Revenue Hits Record $6.4B in 3Q10
  US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period ...
  Advertising, Digital Marketing, Research Summaries
• Google, Hulu Set Video and Ad Records
  Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall ...
  Advertising, Customer Behavior, Research Summaries, Television, Videos
• DRTV: There's Method in the MadnessDave Miller, Miguel Ferry
  Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; ...
  Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television
• Digital Ads as Engaging as Content (Sometimes)
  Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally ...
  Advertising, Customer Engagement, Research Summaries, Websites
• Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your CompanyDan Hill
  Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
  Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
• Online Display Ads Bounce Back in Q3
  The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% ...
  Advertising, Online Marketing, Research Summaries
• Fascinate: 7 Triggers to Persuasion and CaptivationHelena Bouchez
  MarketingProfs blogger Helena Bouchez discusses the seven triggers of persuasion and captivation in the context of business.
  Advertising, Content
• Next-Generation Media Consumers Tougher to Reach
  Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, ...
  Advertising, Customer Behavior, Research Summaries, Segmentation, Television, Videos
• How to Avoid Online Advertising's $1 Billion MistakeRussell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and ...
  Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Are You Really Marketing or Just Advertising?Alan Belniak
  MarketingProfs Alan Belniak offers insights regarding the differences between true marketing and just advertising products.
  Advertising, Content
• Brand Campaigns Drive Most Facebook Likes
  Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because ...
  Advertising, Customer Behavior, Facebook, Research Summaries
• Bring Your Fans Home: How to Capitalize on Facebook FatigueJessica Shieh
  Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should ...
  Advertising, Customer Relationships, Facebook, Personalization, Social Media, Web Content
• US Ad Market Strengthens, Auto Sector Rebounds
  Though the path toward recovery has been slower in the US than in most regional ad markets, the trend is positive: US advertisers spent an estimated $54 billion during the ...
  Advertising, Research Summaries, Segmentation
• Most Americans Have Found TV Commercials Confusing
  Regardless of age, roughly three-quarters of Americans (75%) say they have found a commercial on television confusing and 21% say they often find TV commercials confusing, according to a Harris ...
  Advertising, Research Summaries, Television
• Retailers Increasing Spending on Internet, Mobile Channels
  Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the ...
  Advertising, Mobile Marketing, Research Summaries
• Social-Media Publishers Eager for Paid Sponsorships
  Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say ...
  Advertising, Research Summaries, Social Media, Sponsorship, Twitter