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• Breaking News: Advertising Is Dead!Barry Densa
  Advertising is dead. Consumers have been over-advertised to and over-sold. So what's a marketer to do?
  Ad Copy, Advertising, Copywriting
• A Glimpse Into the Future of Advertising: Japan's DentsuMark Tungate
  The fifth-largest advertising organization in the world is Tokyo's Dentsu. Its gross profit of more than $2 billion is largely generated in Japan. Although Dentsu politely declines to name its ...
  Advertising, International Marketing, Mobile Marketing
• Marketing to Women—We've Come a Long Way Baby... (Maybe)Marti Barletta
  Savvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful the images and stories of real women are. What's next on ...
  Ad Copy, Advertising, Women
• Six Reasons Why Every Brand Needs a Message (and a Messenger)Jerry Bader
  Jerry Bader doesn't drink. But if he did, he'd start with Reyka Vodka—not because it's better or worse than any other vodka, but because the company has an extraordinary marketing ...
  Advertising, Brand Awareness, Branding, Copywriting, Online Marketing, Videos
• Naked BrandingMartin Lindstrom
  Does sex sell? You bet it does. But there's another essential element that goes hand-in-hand with sex. And that's controversy.
  Advertising, Brand Awareness, Brand Positioning, Branding
• Taking Responsibility for Our McActionsCam Beck
  Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald's-branded products taste better than its unbranded (but identical) ...
  Advertising, Content
• What Under Armour and Trojan Know About Gender-Specific MarketingAndrea Learned
  A few more traditionally male-oriented brands are connecting with the women's market in clever ways, and it is worth taking note of their approaches. Take, for instance, the Under Armour ...
  Advertising, Brand Awareness, Targeting, Women
• Under Pressure: Moving From Traditional to Digital MediaMichael Emerson
  By now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional ...
  Advertising, Digital Marketing, Mobile Marketing, Targeting
• Dynamite BrandingMartin Lindstrom
  As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years ...
  Advertising, Branding, Google, MySpace, Videos, Word-of-Mouth, YouTube
• How To Create a Video Campaign ConceptJerry Bader
  If you want to be cutting edge, the way to do it is with audio and video.
  Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos
• Are Bloggers Allowed to Make Money?Lewis Green
  If you read lots of blogs, you likely have come across several posts that discusses selling blog advertising or exchanging space for such things as iPods. The most recent and ...
  Advertising, Content
• True Love: Blackberry and StorytellingAndrea Learned
  Is doing a pretty major media blitz with their new campaign, Ask Someone Why They Love Their I think I've seen it 18 times, in either a business magazine or ...
  Advertising, Content
• Green Bubbles Pop, TooJohn Rooks
  Housing booms, dot-coms, high-tech, bio-med, religious fervor, Republican or Democrat regimes, peace-war—all of it... all the best (and worst) bubbles have, or will, pop on their way back to the ...
  Advertising, Brand Positioning, Green Marketing
• How Agencies Reach Potential ClientsBill Colbourne
  Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?" In the latest results, "good chemistry" ...
  Advertising, Branding, Direct Marketing, Hiring Outside Resources, Print Collateral
• The Law of Dissatisfaction: How to Motivate Prospects (or the 7%-38%-55% Rule)Jerry Bader
  UCLA Professor Albert Mehrabian is best known for his 7%-38%-55% Rule. It states that 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; 38% of ...
  Advertising, Customer Engagement, Videos, Web Copy, Websites
• The Dirty Little Secret about ProposalsLewis Green
  In my youth, in the days before we males were rescued and transformed by feminism, it was popular among us boys to say the following about "You can't live with ...
  Advertising, Content, Sales
• Should Average Joe Name Your Product?Drew McLellan
  The Super Bowl seemed like the national debut of the notion that agencies don't have all the smarts and you might just get a good idea by running a contest ...
  Advertising, Branding, Content
• Have We Lost the Ability to Write Comprehensible Copy?Michael Antman
  Everyone has heard the common complaint that America is becoming less literate, but the onus for this alleged circumstance is nearly always placed on the reader (or, rather, non-reader) instead ...
  Ad Copy, Advertising, Writing
• Truth Is the New LieMark Shipley
  In the old days, marketers could use hype and exaggeration to get noticed and people would simply accept it. Not anymore. Today, if you want consumers to pay attention, you ...
  Ad Copy, Advertising, Brand Awareness, Brand Positioning
• No Snack or Bathroom Breaks: Keeping TV Viewers in Their SeatsTed Mininni
  The New York Times ran a great story recently, titled Marketers Struggle to Get Folks to Stay Put for the . Apparently, the major TV networks are experimenting with ways ...
  Advertising, Content, Television, TV